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Hello!

I'm currently the Freelance Families Programmer for the wonderful venue JW3 in London. I have been a Producer and Director, specialising in Children and Family content across stage, screen, and audio. I was the Co-Creative Director of Fly High Stories, where we made content for families with a focus on Learning through Laughing.  

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Jemma Gross_edited.jpg

At the beginnning of 2025 I directed  The Pea and The Princess, a brand new musical for 3-7 year olds, for Polka Theatre.  In 2024 I produced the children's audio series Unpacked at Camp: Kids Talk Israel and have worked as a consultant on Childrens' Animations and books for multiple production and publishing houses.

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I was previously Creative Executive for Moonbug on the 3d animation Little Baby Bum, overseeing 104 2min episodes on Youtube.  

 

Since 2019 I have been expanding my practice digitally and am a recipient of a DYCP from the Arts Council to bring my digital and live work together.  I have over 40 productions (stage, screen, audio) under my belt. I direct with passion and wit and I specialise in working with new writing and developing writers. 

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My previous work has been commended for my keen eye for visual style and energy flow both through individual scenes and pieces as a whole. I am an expert dramaturg and craft narratives both through text and visuals.  At the helm of a team, I lead by putting kindness and common sense at the heart of everything I do.

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I take huge pride in that I was a founding board member of Stage Directors UK and I was a trustee for the Director’s Charitable Foundation for two years.  

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I am driven by socio-political new writing and the need to make the world a better place for my child. What we need right now is joy and hope and anarchy. 

How can I help?

I offer guidance to help you strengthen your creative work, drawing on over 20 years in theatre, animation, film, and audio.

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  • Project & Idea Development: Refine concepts, get feedback on scripts, and map out your creative projects.

  • Pitching & Interview Prep: Craft compelling pitches and confidently prepare for interviews.

  • The Business of Directing: Understand the financial, logistical, and strategic sides of directing.

  • Self-Employment & Business Support: Structure your creative venture and build a sustainable career.

  • Team & Collaboration: Foster effective teamwork and optimize production workflows.

Anita Parry

Head of Creative Producing East 15 Acting School

Jemma came in to East 15 to lead a masterclass for our Creative Producers on Industry preperation. This session was universally well received with comments like "...incredibly useful and brilliantly delivered." We would have her back in a heartbeat.

Matthew Ainsworth

-Director & Producer | Documentary | Science & history | Embracing #IMMERSIVE #VP #VR #XR

I took part in an excellent session led by Jemma about pitching and presenting ideas. It was a really well thought-through (and delivered!) webinar with lots of insight and helpful advice from Jemma's experience and expertise.

Alan Robinson

Head of Development, Series Director and Animation Showrunner

She has in-depth knowledge of preschoolers and their interests and behaviour and used this to identify and develop exciting new themes and topic areas across the brand, making a whole new slate of engaging and impactful content for the channel. 

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